Sanata Monica, CA
2024
Animation | Rendering | Storytelling
BMW Vision Neue Klasse
During my time at Designworks BMW, much of my work was for investors or internal clients, meaning it remained under strict NDAs. However, this changed with Unreal Fest 2024, where we had the chance to publicly showcase our internal workflows. Under the guidance of design lead Dana Shaviv, we adapted storytelling techniques from confidential projects to apply them to public-facing products and vehicles. Our aim was to demonstrate how Designworks leverages Unreal Engine to craft abstract, creative, and innovative narratives.
One standout workflow from this project involved integrating AI into a 3D environment. We used the geometry of the Neue Klasse and fed it into various AI tools—KREA, Midjourney, and RunwayML. These AI-generated images and videos were then utilized as materials and dynamic assets within Unreal's 3D space, resulting in intricate, engaging interactions.